Jay Photography Rebrand & Website
Jay captures wanderlusty photos that allow the viewer to experience the world through her lens and inspire them to go explore. As a photographer, Jay works to capture memories, feelings, and authenticity, to create something that people will treasure forever.
Jay needed a rebrand that reflected her high level of work and an updated website where she could showcase her photography. The mood board sets the tone, inspiration, and guidelines for the visual direction of the Jay Photography brand. The textures and colors in the mood board inspired the gradient in the logo, the sunset scene a nod to Jay’s travel, with the wave cresting like the aperture in a camera lens.
For the website, Jay’s photography needed to be showcased front and center. Through bright and natural colors, clear copy, and organization, the site displays Jay’s work beautifully and thoughtfully.
“Working with Drayton was such a pleasure. She is responsive, enthusiastic, and never complained when I wanted "one more thing" changed. She asks great questions when working on branding that made me think, and she communicated throughout the whole process as my logo and website evolved. Updating my website has been on my to-do list for a year, and I am so glad I finally handed it over to Drayton, it looks beautiful and better than I could have ever done myself.”